Listing property you know the first step of about half of all home buyers is to look online for properties?
So listing your real estate listing description matters a lot to potential
buyers. Potential buyers prefer to read the listing and, they’re on to the next
one. Writing a compelling real estate listing can be easier than you think.
Below are tips for you to write a real estate listing description that sells?
Describe the property accurately.
Writing a listing may seem easy
but the listing description should be precise. Let’s say one owns a house in
“Sarnia Ontario Canada” and listing is posted on Sarnia
real estate listing website with the description 900 square feet house
spacious enough for 7-8 people, writing “spacious enough for 5-6 people” is
dishonest and saying house is in “excellent condition” but there is a water
pipe damage throughout and the back is rotting. The potential buyer will be
turned off by witnessing something like this on arrival. “Setting unrealistic
expectations helps no one”.
Better Example:
“Single-owner home set up on a
large lot in between mature trees to provide nature’s feeling. It’s ready for
the next owners to bring it into the 21st century”.
1. Choose
your words wisely.
Being descriptive without going
crazy is important. People can tell when the words are trying too hard. For
example “cozy” word is the short term for the word “very small.” Your real
estate listing description is your chance to get creative and paint a picture
of your listing. Adding too many extra adjectives will make the readers assume
you’re trying to distract them from reality as property
for sale in Sarnia.
2. Avoid
red flag words.
These words include “fixer,”
“TLC,” and “cosmetic.” these words imply the home requires a lot of work.
Although these words are not outright negative, these words give an idea to
buyers that there is a lot of room for negotiation. Use these words when you
know you own a home that needs a lot of attention work and price it
accordingly.
3. Use
words that add value to your listing.
While you may want to avoid the
red flag, there are also words that can help a home listing. For example “when
you are listing for a Lambton real estate
building “Impeccable,” “luxurious,” and “landscaped” were noted to help boost
sales. So if there’s a Jacuzzi tub in the master, luxurious will definitely
apply to your Lambton real estate listing description.


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